ContentBox is the product tailored for the content creation process at Maspex, who is the biggest private company in Poland and one of the main groceries producer in Central and Eastern Europe operating in more than 60 countries.
This product brings the clarity into the process and helps to track the changes and new versions of the content which are exchanged between the marketing and brand managers and the interactive agencies, media houses and PR agencies working with them. This tool streamlines the communication by incorporating the necessary information such as the brand details, channels of communications, release schedule, budgeting and other relevant components. Currently the entire communication within more than 30 brands is managed by specialised marketing teams at Maspex using this product.