MarTech

With the global MarTech market net worth of more than $120 billion it is the industry where new ideas, brave ideas are much welcome and can be tested for the wide audience. According to the ChiefMarketec.com, the industry can be separated into:

• Advertising & Promotion, with mobile marketing, display and programmatic advertising, search and social advertising, native/content advertising, video advertising, print and PR;
• Content & Experience with mobile apps, video marketing, interactive content, email marketing, content marketing, optimisation, personalisation & testing, DAM&MRM, SEO, lead campaigns and marketing automation;
• Social & RelationShip with call analytics and management, ABM, events, meetings and webinars, social media marketing & monitoring, advocacy, loyalty and referrals, influencers, feedback and chatbots, community & reviews;
• Commerce and Sales with retail and proximity marketing, channel, partner & local marketing, sales automation, enablement & intelligence, affiliate marketing & management, e-Commerce marketing, e-Commerce platforms & carts;
• Data with audience/market data & data enhancements, marketing analytics, performance & attribution, mobile & web analytics, dashboard & data visualisations, business/customer intelligence & data science, iPaaS, Cloud/Data Integration & Tag management, DMP, Predictive Analytics, Customer Data Platforms;
• Management with product mgmt, budget & financing, collaborations, projects & workflow and talent managements, agile & lean mgmt, vendor analysis.

With such an abundance of new digital products there is always a chance to prepare the solution for the next big thing and early occupy the growing niche becoming the market expert for the specific product type.

The success on the market depends greatly on the speed of development and ability to early test the solution with the market as well on the quality of the digital product being delivered. Since this market become highly professional the solutions can be limited in terms of feature set, but have to meet the highest market standards.